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How To Improve Page Rank - It All Comes Down To One Simple Thing

If you’re one of the millions of people wondering how to improve page rank, there’s some good news. The solution is actually quite simple: you need back links. No single element can affect your rank relative to other sites more than the number and quality of links you have coming in.

First let’s address a common misunderstanding about the term itself. PageRank is Google’s proprietary scoring algorithm used to evaluate the relative importance of pages on the Internet. Page rank is a much more generic term used by many people to refer to how well their pages show up or ‘rank’ for certain search terms. There tends to be a strong correlation between PageRank and page rank, although this isn’t always the case. Suffice it to say that anything that’s good for your PageRank will generally help your rankings with other search engines as well.

Back to the main topic - how to improve page rank. There are many aspects of links that affect the bottom line, but as in so many other areas of life quantity is the most powerful factor. Get more incoming links and your page rank will go up. Links from larger or higher ranking sites will count more, so it’s worth your time to collect those harder-to-get links.

There are plenty of other answers to the question of how to improve page rank - limit the number of outgoing links from your site, keep outgoing links on lower ranked pages within your site, pay careful attention to the text on incoming links, and keep related content together, just to name a few.

But all of these ideas are really secondary to the most basic principle. Get links, get more links, and then get more links. Each one of those links is like a ‘vote’ that your site is important, and the search engines are always trolling around the Internet counting up votes. The more you have, the higher you’ll show in the listings. Invest the time and effort in collecting back links and it will pay dividends down the road. That’s how to improve page rank.

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